Premier Guitars

We stock the finest selection of guitars in Europe.

0800 456 1959

Welcome to our new website

Welcome to the fresh and newly relaunched guitarguitar website! You may have previously visited the Premier Guitars section on our old website which is why you have arrived back here. Well, we have some great news for you! Our entire new site now showcases every one of our guitars to the same high standard that you expected from our previous Premier Guitars section. This means you can now enjoy browsing guitars of all prices and styles presented in the same high quality format.
View All Electric Guitars

Frieidman Guitars
PRS Guitars


With over 1,000 years' combined guitar experience throughout the staff members of all of our stores, we are perfectly placed to source, select and spec up the very finest guitars on the planet for you to play and own. Our experience is also passion and our passion is great guitars.
View All Electric Guitars

Special & Unique

Not only do we stock all of the most popular guitar models from the biggest brands in the world, we also travel the world to track down, select and specify some of the most individual and unique instruments available anywhere to make a collection unlike any other.
View All Electric Guitars

Fender Custom Shop
Gibson Custom Shop

Hand Picked

Many manufacturers produce special models that the general public rarely get to see: these can be snapped up by collectors or artists before they even make their way into a guitar store! To counter this, we send our specialists to guitar builders all over the world in order to get our hands on some of these rare models and make them available to you before they disappear from view.
View Gibson Custom Shop & Fender Custom Shop

Exclusive to guitarguitar

We pride ourselves in finding and stocking a wide selection of very special guitars from rarefied brands which are exclusive to us here at guitarguitar. Mayones, Strandberg, Le Pape, Wild Custom, Teye, Brandin & Tyler represent the very pinnacle of guitar building and are often a world away from the familiar designs you see everywhere else.

Exclusive to guitarguitar
guitarguitar Select

guitarguitar Select

We have cultivated an excellent relationship with the Master Builders from the Fender Custom Shop, so much so that we have created a range of guitars in conjunction with Dale Wilson, Jason Smith, Greg Fessler and Paul Waller: each design represents the Master Builder's own dream specification for that particular instrument.