January 20-24, 2026 is when this year's NAMM Show is running.

NAMM is the National Association of Music Merchants, each year they hold music trade shows that are designed to showcase the best new music and sound products. The shows attract many of the worlds best musicians, who are endorsed by manufacturers to showcase their great new products and gear.

Can anybody go to NAMM?

NAMM attendance requires membership, and only certain contacts for retailers, manufacturers and distributors are eligible for application.

Do all guitar makers go to NAMM?

No, not every company goes to NAMM but almost all of them do. The significant and major guitar companies will all have a booth/stand at NAMM and they will all have new models to show off and sell!

What does NAMM stand for?

NAMM is an abbreviation of the National Association of Music Merchants.

Where are NAMM shows held?

North American NAMM shows are held in the Anaheim Convention Center in California. The European NAMM show takes place in the Musikmesse in Frankfurt, Germany.