Schecter Guitars

Schecter guitars are one of the world’s biggest and most recognisable guitar brands. Based in California, Schecter started out as a bespoke custom shop. At this time they made one-off instruments for high-end clients like Mark Knopfler and Lou Reed. Acquired by Japanese entrepreneur Hisatake Shibuya in the late 80s, Schecter continued to make custom built instruments. They also began to move forward with original designs. Many of these, like the Tempest and the Avenger, are popular shapes today and define much of the image and attitude of Schecter.

Schecter guitars are available in a variety of colours. Popular choices include red and black.

Schecter are very much thought of as a ‘rock star’ brand. They endorse colourful, contemporary artists like Avenged Sevenfold’s Sinister Gates. This is in addition to cult heroes like The Cure’ Robert Smith and Ministry’s Al Jourgensen. Such endorsements have marked Schecter as being distinct from more traditional guitar brands. Their reputation for using brand name hardware in their high quality imported Diamond Series guitars was has won them a strong and loyal fanbase amongs the newer generations of rock guitarists. Schecter are a flamboyant and innovative brand for players who know the past but look to the future.

What Makes Schecter Guitars Different?