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Fender Ultra Series : A New Era
All Our Fender Guitars1-40 of 394 products
About Fender Guitars
Fender guitars are the most recognizable electric guitars in history. Their Stratocaster and Telecaster designs have defined what the world at large thinks of as the electric guitar. Countless rock legends have played Fender Stratocasters and Telecasters, both in the studio and on tour. They are versatile, practical, tough and beautiful.
These two core models have remained in uninterrupted production since day one. Today, there is a dizzying selection of models to choose from. These come from many different countries and fall into to several different ranges.
Fender's more affordable models fall under the Squier name. These guitars are made in the Far East. Though they carry a different name on the headstock, they are official Fender designs.
Fender's mid-range models are produced in Ensenada, Mexic. You'll find Mexican Stratocasters and Telecasters in series' such as the Player, Classic, Classic Player and Deluxe Series. Certain Artist Series guitars are made in mexico as well.
American Fenders are made in Corona, California. These are found in the American Professional, American Elite, American Original and Artist Series collections.
Fender also have a Custom Shop. This is a world-famous workshop staffed by the best artisans. They make bespoke and small run Fender guitars that are truly the cream of the crop. You can buy team built models assembled by a number of artisans. Master Built guitars are also available. These instruments are made by the same men and women who hand build guitars for clients including Eric Clapton and John Mayer.
At guitarguitar, we absolutely love Fender. As one of the brand's largest UK dealers, we carry more Fender electric guitars, acoustic guitars and bass guitars than anybody else.