Cookie Notice

1. Visitors to our websites

When someone visits we collect standard internet log information and anonymous details of visitor browsing patterns. We do this to find out things such as the number of visitors to the various parts of the site.

We collect this information in a way which does not identify anyone. We do not make any attempt to find out the identities of those visiting either of our websites (

We will not associate any data gathered from this site with any personally identifying information from any source. If we do want to collect personally identifiable information through our website, we will be up front about this. At present, we only collect personal information when you choose to purchase from or want to be notified of arriving products.

2. Use of cookies by

Cookies are small text files that are placed on your computer or mobile by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

As of the 25 May 2012, the Privacy and Electronic Communications (EC Directive) Regulations 2009/136/EC (the Regulations) cover the use of cookies and similar technologies for storing information, and accessing information stored, on a user’s internet browsers via their their computer or mobile.

The Regulations require that we must provide clear information about the cookies and obtain consent from users when the needs do not meet the EC Directive exceptions criteria. To ease the understanding of this policy, GUITARGUITAR only use cookies which meet the exception criteria and that are 'strictly necessary' for the website to performance effeciently and function correctly (e.g. to identify your shopping basket). Rather than cause confusion, Cookies (and services) which did not meet the EC Directive exceptions were removed from during a cookie audit between 14th and 23rd May 2012.

For more information about cookies see the further reading below.

'Strictly Necessary' cookies let you move around the website and use essential features like secure areas and shopping baskets. These cookies don't gather any information about you that could be used for marketing or remembering where you've been on the internet.

'Performance' cookies collect information about how you use our website e.g. which pages you visit, speed up the loading of pages, and if you experience any errors. These cookies don't collect any information that could identify you – all the information collected is anonymous and is only used to help us improve how our website works

We use cookies to..

  • Remember the goods & services you ordered when you get to the checkout page
  • Improve the speed of the website
  • Provide statistics on how our website is used
  • Test different designs of our website
  • Identify you as being logged in to

The table below explains the cookies we use and why.

Cookie Purpose
ggcart Used to identify your shopping basket.
cache_dst Used to identify shipping location when selected in cart.
cache_items Used to display preview of shopping cart information.
cache_totals Used to display preview of shopping cart information.
Used for Google analytics to improve online performance and identifiy faults.
GGRI Used to show recently viewed items during your session.
GGR Used to show recently viewed items during your session.

Using our site indicates that you accept the use of both 'Strictly Necessary' and 'Performance' cookies. Accepting these cookies is a condition of using the website, so if you prevent them we cannot guarantee your security or how our site will perform for you.

3. Interest based marketing

We use Google advertising cookies to serve relevant ads to you based on your previous interaction with our website. You might see ads as you browse the web which contain products that you have viewed on our website. To opt out visit Google's Ads Settings

4. YouTube cookies

We recently removed our automatic video search to comply with the EC Directive, however, we do still embed videos from our official YouTube channel and other brand related channels using YouTube’s privacy-enhanced mode (I.e. using the domain This mode may set cookies on your computer once you click on the YouTube video player, but YouTube will not store personally-identifiable cookie information for playbacks of embedded videos using the privacy-enhanced mode. To find out more please visit YouTube’s embedding videos information page at

5. Facebook cookies

We currently embed a social like button into some of our pages using Facebook's social plugin. This plugin does not set any cookies when viewed on our website. Facebook may set a cookie on your computer if you choose to sign-up and visit their website in a seperate window. To find out more please visit Facebook's privacy information page at

6. How to stop ALL cookies

If you do not accept cookies you will be unable to use this website to purchase online. If you do not want us to use ANY cookies at all, you will have to stop using this website and clear your history.

Most web browsers allow control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit

If you have further questions, please contact