NAMM 2020

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NAMM 2020

NAMM 2020 is now underway and guitarguitar is there! NAMM is an opportunity for the biggest and best companies in the music industry to showcase all of their newest and most exciting releases for this year. Leading manufacturers, player favoured designers and innovative new companies all convene in California to display and demonstrate their newest, coolest and most exciting products.

A select team of our highly knowledgeable staff are there right now, checking out the hottest new releases and meeting with some of the most reputable brands in the industry to get the information first hand. This page is where we'll collate and display all of the new NAMM products as soon as they launch. We'll continually be updating this page as the orders come in so please check back often to keep up to date on the latest releases. It is also worth your while to keep an eye on our other social media platforms to make sure you don't miss a minute of the action.

In recent years we have seen some incredible and groundbreaking releases come out of NAMM and 2020 looks to be no different. Stick with guitarguitar throughout January and you'll have access to all the latest news and best releases that NAMM has to offer!

Frequently Asked Questions about NAMM 2020

NAMM stands for National Association of Music Merchants and is a music industry trade show. It is the largest show of its kind and happens twice a year. Winter NAMM, held in the Anaheim Convention Center in California, is the most significant of the two and traditionally takes place in January each year. Summer NAMM is to be held in July in Nashville, Tennessee aka Music City USA.
You should care about NAMM because it is where it all happens! The excitement of brand new guitars, keyboards, amps and other equipment is just part of the buzz. Famous players attend to give clinics and demo new signature instruments plus there are lots of special NAMM-only guitars to be seen and ordered. For anybody interested in guitars (and musical instruments in general) this is the busiest and most exciting time of the year! Also, lots of new instruments sell out very quickly, often long before we ever see them coming into stock. Keeping an eye on NAMM news updates here on our website and across our other social media platforms will keep you up to speed on special new guitars and equipment so that you don't miss out on those limited edition gems!
No, not every company goes to NAMM but almost all of them do. The significant and major guitar companies will all have a booth/stand at NAMM and they will all have new models to show off and sell!